Search Has a New Wobble

GEO (Generative Engine Optimization) is the practice of optimizing content for AI-powered search engines like ChatGPT, Claude, and Perplexity. It's crucial because users are increasingly getting answers directly from AI rather than traditional search engines. Without GEO, your brand risks being invisible in AI-generated responses.

AEO (Answer Engine Optimization) focuses on providing direct, concise answers that appear in featured snippets and voice search results. Unlike traditional SEO which aims for page rankings, AEO optimizes for being the definitive answer source that AI engines cite and recommend.

The Newtation Audit is our comprehensive deep-dive analysis that identifies your 'wobble'—the critical gaps where generative engines are citing competitors instead of you. It includes AI platform visibility analysis, schema markup assessment, content structure review, E-E-A-T evaluation, and a detailed roadmap for improvement.

Most clients see initial improvements within 30-60 days, with significant results by 90 days. This includes increased citations in AI responses, improved featured snippet rankings, and higher voice search visibility. The timeline depends on your current optimization level and competitive landscape.

Traditional SEO focuses on ranking for keywords in search engine results pages. We focus on becoming the definitive source that AI engines cite and recommend. This requires different strategies: aggressive schema implementation, E-E-A-T optimization, answer-focused content architecture, and understanding how AI models select and cite sources.

We optimize for all major generative AI platforms including ChatGPT, Claude, Perplexity, Google SGE (Search Generative Experience), Bing Chat, and voice assistants like Alexa and Google Assistant. Our strategies ensure your content is discoverable, citable, and authoritative across the entire AI search ecosystem.

Not necessarily. While good traditional SEO can help, many of our most successful clients started with average SEO but weak AI visibility. GEO/AEO focuses on different signals—structured data, E-E-A-T, answer formatting, and authority markers. We often see clients leap ahead of traditionally high-ranking competitors through strategic GEO.

We track multiple metrics including AI citation frequency (how often you're mentioned), citation accuracy (how correctly you're represented), featured snippet ownership, voice search rankings, position zero captures, and business outcomes like qualified leads and conversions from AI-sourced traffic. We provide detailed monthly reports with competitive benchmarking.

Absolutely. Local businesses often see the most dramatic results from GEO/AEO. When users ask AI assistants for local recommendations, optimized businesses dominate the responses. We implement local business schema, review aggregation, geo-targeted content, and location entity markup to ensure you're the recommended choice in your area.

All industries benefit, but we see exceptional results in SaaS, B2B services, e-commerce, healthcare, finance, professional services, and local businesses. Any business where customers ask questions or seek expert answers will see significant ROI. If your customers use AI to research solutions, you need GEO/AEO.