Zero to 34 buyer queries covered
A parent asks ChatGPT where their child should learn chess online. Ninety days earlier, this platform was not in that answer. Now it is referred directly — alongside and ahead of the global giants and aggregators that used to own the query.
- Anonymous
- Ed-tech
- 90 days
- ChatGPT
where should my child learn chess online in India
Zero queries covered
34 queries covered
The data — measured across the 90 days
- 57
- 21.05%
- 60.6K
- +217.8%
What was already true
Chess, coding, and competitive maths: structured programmes for school-age learners.
What we changed
It just did not exist to the machine. We built a separate AI-legible page per subject, with instructor credentials and course outcomes formatted for direct citation.
If your customers are using AI to evaluate suppliers, this is no longer optional. Newtation helped us establish that presence ahead of our competitors.
How the ninety days ran
The same sequence every engagement follows. It ends with handover: you own every asset, with no dependency on us.
Foundation & entity architecture
Full schema build, homepage expansion, heading and meta rewrite. Entity disambiguation so the models stop confusing you with unrelated brands. Priority directory listings. Ends with a written baseline — your AI readiness score, and every query you are currently missing from.
Authority expansion
Query-capture pages built to be extracted and cited, aimed at your highest-value buyer questions. Editorial placements add third-party validation and the directory footprint grows. Closes with a mid-point retest against the baseline query set, and a written comparison of what moved.
Citation hardening & handover
A final content push into the query categories your buyers are starting to ask, and press distribution behind your strongest assets. A final retest gives the full before-and-after. We install the Newtation Loop and hand over every asset — you own all of it, with no dependency on us.
Authority maintenance
Optional, and lighter. A monthly Loop snapshot with drift detection, sentiment tracking on how the models describe you, one fresh content piece a month, and a quarterly full rescore. For clients who want the position defended rather than just delivered.
Six industries. Six firsts.The question is whether yours is next.
Every one of these started with the same free audit — the queries you are missing from, and who is being named instead.