AI Presence
MCP Server
See how AI describes your brand. Track where you're cited. Compare against competitors — all from Claude Desktop.
No coding required. No API keys. No account signup. One command or one click to install.
Mac users: One-command install via Terminal below
Works with Claude Desktop • Developers: CLI version available
What It Does
Instead of switching between tools and dashboards, ask Claude directly about your brand's AI presence.
Brand Perception Audit
Ask Claude how AI systems currently describe your brand. Get instant analysis of entity clarity, sentiment, and positioning across major LLMs.
Citation Tracking
Monitor whether AI answer engines cite your brand, your content, or your competitors. Understand what's being referenced and what's being ignored.
Competitor Comparison
See how AI systems position your brand relative to competitors. Identify where you're winning, where you're invisible, and where you're being misrepresented.
Entity Clarity Score
Get a structured assessment of how clearly AI systems understand your brand as a distinct entity — covering identity, category association, and trust signals.
How It Works
Simple three-step installation. No technical expertise required.
Copy Command
Mac: Copy the installation command below. Windows: Click the download button. Simple and straightforward.
Run Installer
Mac: Paste in Terminal and press Enter. Windows: Double-click the downloaded file. All dependencies install automatically.
Start Using
Restart Claude Desktop and ask: "How does AI describe my brand?" Your tools are ready.
Complete installation in under 2 minutes
Just Ask
No complex queries or syntax. Talk to Claude like you'd talk to a colleague.
> How do AI systems currently describe [my brand]?
> What do LLMs say when asked about [my brand] vs [competitor]?
> Run a full AI presence audit for [my company].
> Is my brand being cited in AI-generated answers?
> What's my entity clarity score?
> Generate a GEO improvement report for [brand].
Installation Guide
Follow the simple steps for your operating system.
Before You Start — Quick Checklist
Make sure you have these two free tools installed (takes 5 minutes if you don't):
Claude Desktop
Free download from claude.ai/download
Python 3.10 or newer
Free download from python.org/downloads (choose the latest version)
💡 Why Python? Claude Desktop uses Python to run the brand monitoring tools. Don't worry — you won't need to write any code!
Mac Users
macOS 10.14 or newer
One Command Install
1. Copy this command • 2. Open Terminal • 3. Paste and press Enter
curl -fsSL https://newtationco.app/downloads/install_newtation.sh | bashAutomatically installs dependencies. Restart Claude Desktop when complete.
Or download and run manually
- 1.
- 2.Open Terminal, run:
cd ~/Downloads && bash install_newtation.sh - 3.Restart Claude Desktop (Cmd+Q, then reopen)
Success looks like: Claude will show "6 tools available" when you ask about Newtation
Windows Users
Windows 10 or newer
Click to Download Installer
install_newtation.bat • Takes 1 minute to run
- 1.Download opens in your Downloads folder
- 2.Double-click
install_newtation.bat - 3.Installer runs automatically (takes ~1 minute)
- 4.Restart Claude Desktop
Success looks like: You can ask Claude "What Newtation tools do you have?" and it will list them
✅ How to Verify It Worked
Open Claude Desktop and type this question:
Claude should respond confirming it has 6 brand monitoring tools available. If not, check the FAQ below or restart your computer.
Frequently Asked Questions
Everything you need to know about installing and using Newtation MCP Server
Do I need to know how to code to use Newtation MCP Server?
No coding knowledge required. The installer handles everything automatically. You just download, run it, and restart Claude Desktop. No terminal commands or configuration files to edit.
What operating systems does Newtation MCP Server work on?
Newtation MCP Server works on Mac (macOS 10.14+) and Windows 10/11. You need Claude Desktop and Python installed, both available for free.
Is Newtation MCP Server really free?
Yes, the MCP server is completely free. It's a tool built to help brands understand their AI presence. For deeper, ongoing optimization, Newtation offers consulting services.
Does Newtation MCP Server send my data anywhere?
No. The MCP server runs locally on your machine. Your brand queries go through Claude's normal processing. Newtation does not collect, store, or transmit any of your data.
How do I update Newtation MCP Server?
Download and run the installer again. It will update your installation automatically while preserving your settings and Claude configuration.
How do I uninstall Newtation MCP Server?
Run the installer again and choose the uninstall option when prompted. You can also manually remove the entry from Claude Desktop's settings.
Do I need a Claude Pro subscription to use Newtation MCP Server?
You need Claude Desktop installed (free download). MCP tools work with both free and Pro tiers. Claude Pro provides more usage and longer conversations for detailed audits.
Developer Installation
For Claude Code CLI users
Developer Installation
For Claude Code CLI users
If you're a developer using Claude Code (Anthropic's CLI), you can install the full MCP server directly from GitHub.
1Clone the repository
git clone https://github.com/Elactrac/newtation-mcp.git2Add to Claude Code
claude mcp add newtation python /path/to/newtation-mcp/newtation_ai_presence_server.pyReplace /path/to/ with where you cloned the repo. The full server provides 10 tools including multi-tier audits and competitive benchmarking.
3Verify installation
claude mcp listYou should see "newtation" in the list of installed MCP servers.
To update:
cd newtation-mcp && git pullTo remove:
claude mcp remove newtationView source, report issues, or contribute:
GitHub RepositoryReady to see how AI
perceives your brand?
Install the MCP server and ask Claude about your brand in the next 2 minutes. No signup. No API keys. Just answers.