Case Study 0: AI Source Selection & The Collapse of Ranking
Decoding why #1 rankings no longer guarantee SGE inclusion
Traditional #1 Google rankings increasingly fail to appear inside generative answers (e.g. 'best CRM software'). AI systems surface a different mix of sources (HubSpot, Salesforce, Zoho, Pipedrive, PCMag, Nutshell) based on usefulness & trust—not classic SEO signals.